Who verifies the information?

Trained back office reviewers, with field verification handled by credentialed HOD Agents and Certified Providers where it is needed.

What happens to information that fails verification?

It is rejected, recorded internally with its status, and never affects a score.

How long does verification take?

It depends on the evidence and whether field work is required. Your report shows the pending state the whole time.

Verification

Reputation verification

Anyone can post a claim on the internet. Reputation verification is the part where somebody checks it before it counts against a real person.

Definition

Reputation verification is the process of confirming that submitted information about a person or business is accurate, attributable, and supported by evidence before it is allowed to affect a HOD Report or HOD Score.

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The verification path

A submission arrives, identity is resolved, evidence is graded, conflicts are surfaced, and a back office reviewer decides. Only approved items reach a report. Everything routes through one centralized queue so nothing is decided in a side channel.

Identity resolution before any item attaches to a record
Evidence tiers, so strong documentation outweighs a bare assertion
Conflicting submissions escalate instead of racing each other
Rejected items are recorded internally and never scored

Why it changes the outcome

Unverified information rewards whoever shouts loudest. Verified information rewards what actually happened. That difference is the entire point of the Consumer Truth Standard.

Questions

Reputation verification, answered

Keep reading

Related Hub or Dub pages

Identity verification

Identity verification is the process of confirming that a person or business is who they claim

Scoring methodology

How the 0 to 1,000 scale is calculated

HOD Report

A HOD Report is the complete, continuously updated record of the verified information, HOD

Reputation investigations

A reputation investigation is a structured review Hub or Dub performs when submitted