How does a business claim its record?

Verify the business through onboarding. If a record already exists for the verified business identifier, you either sign into the existing account or request a delegation that back office personnel verify manually.

Does certification change the score?

Certification standing is verified information, so it contributes like any other approved item. It is never a purchased score increase.

For businesses

Business reputation reporting

A business record is not a review page. It is verified registration, verified locations, verified conduct, and a score you can actually defend.

Definition

Business reputation reporting is the practice of maintaining verified reputation records for a company, including its verified registration, per-location standing, certification status, and approved record activity.

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What a business record covers

Verified business identity through an authorized business identifier, verified locations, approved HOD Drops from real customer and partner interactions, certification standing, and resolved disputes.